Product Hunt launch video
Your Product Hunt video, made from your landing page
Launch day is close and the video is still on your list. Paste your landing page and get 4 widescreen takes built from your own screens and words, ready to put on YouTube and add to your gallery tonight.
Opens on clicks telling you little and revenue telling you more, types dub.co into a browser bar, scrolls the landing page, counts past 106 million links created, then lists what every link can do.
dub.co/Made from the public home page of Dub. We're not affiliated with Dub.
From link to video in three steps
- Step 1
Paste your landing page
The page you will link from Product Hunt. If your app needs a login, use the public page that shows it best.
- Step 2
Pick widescreen
Choose the promo video size. You get 4 takes in about 5 minutes, each with a different opening and music.
- Step 3
Upload it and add the link
Download the take you like in full HD, put it on YouTube and paste the link into your launch gallery.
What Product Hunt needs from your video
Product Hunt does not host video files. It plays a YouTube link in your gallery, so check these before launch day.
- Where it goes
- Upload it to YouTube, then paste the link into the gallery of your launch.
- Who can see it
- Public or unlisted on YouTube. A private video will not play.
- Shape
- Widescreen, 1920×1080. The gallery is landscape, so a vertical video shows up small with black bars.
- Length
- 30 to 60 seconds is what most launches use. People watch it while they decide whether to upvote.
- Sound
- Many people watch with the sound off, so the words on screen need to tell the story on their own.
- Timing
- Upload it a day early and play it once from your launch preview to be sure it loads.
Why founders use it for launch day
Your product, not stock clips
The video shows your own landing page, screens and words. No stock footage of people typing on laptops.
Done in an evening
Launch week is busy. You get a finished first draft in about 5 minutes and spend your time picking and tweaking.
The same video everywhere
Switch the same take to a vertical reel for X, LinkedIn and TikTok, so your launch day posts match your gallery.
What a good launch video shows in 30 seconds
Open on the problem in a few words. The first 3 seconds decide whether someone keeps watching, and on launch day they are scrolling past dozens of other products.
Then show the product doing its job. One or two screens are enough. People want to see that it works and what it looks like, not every feature.
Add one line of proof if you have it, like a number of users, a quote or a logo. Then close on the name and the web address.
Leave the long founder story out of the video. Put it in your first comment, where the people who want it will read it.
Need videos for your product after launch day too? See the SaaS page
Before you hit launch
- Write your tagline first, then make sure the first line of the video says the same thing.
- Make a vertical version of the same take for your launch day posts on X and LinkedIn.
- Keep the words on screen short. Most people scroll with the sound muted.
- Use a frame from the video as one of your gallery images, so the gallery looks like one set.
- Turn off any cookie banner or pop up you can on the landing page before you paste the link.
- If you change your pricing or tagline, make a fresh set so the video matches the page.
Who is behind this
I'm Masab Farooque, and I build and run UrlToReel myself. Bug reports, feature requests and support emails all come straight to me.
The reel here is one of the 4 it made from my own site, masabfarooque.com, with nothing changed.
If something in your reels looks wrong, write to me and I'll look at it myself. hello@urltoreel.com
Masab Farooque, maker of UrlToReel
Good to know
Something else? Ask us directly
Can I upload the MP4 straight to Product Hunt?
Product Hunt plays video from a YouTube link, so upload the file to YouTube first. Public or unlisted both work.
Which size should I download?
The promo video size, 1920×1080. You can also switch the same take to a vertical reel for your social posts.
My app is behind a login. Will it still work?
We can only see public pages. Use your landing page, a public demo or a page with screenshots of the app.
Can I add a voice over?
Yes. A natural voice over costs 2 credits for all 4 takes from one link. Plenty of launch videos work well with just music and text.
What does it cost?
Making and editing is free. A full HD download with no watermark uses 1 credit. Credits are 2 for $5 or 5 for $10 and never expire.
Can I use the video anywhere else?
Yes. The same video works on your own site, in your launch email, on YouTube and in a pitch deck.
Try it on your own site
It's free until you download, and it takes about 5 minutes.